I wanted to share an amazing interview with my former colleague, Matt Deal, on our work with student communications at UNC Charlotte Continuing Education. Originally conducted in 2017 but is still applicable today as engaging with students is more important today than ever before.
Key Takeaways
- True personalization in messaging starts with defining groups and then using qualitative and quantitative data to define the medium, mechanism and information each group needs to drive their experience.
- Student satisfaction is critical in not only driving their own retention, but in helping students reach the “advocacy” stage of the student lifecycle where they’re telling friends and colleagues about their experience in a positive light.
- The best way to create a great level of engagement is to leverage all available channels, rather than just relying on one, and ensuring information is as accurate and up-to-date as possible.
